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So, what's your problem?

That's the first question we ask.
Nothing mad or very strategic about it; it's common-sense, right?

Because we believe the answer to your marketing problem could lie anywhere. 

It could lie in a solution that has nothing to do with advertising or communication.
Maybe changing the product. Or introducing a new product idea. Or packaging.
Or it could lie in ground activation. Or a print idea. Or a tvc. Or digital alone. 

Or a full blown advertising idea/campaign.

Life is all about finding solutions to problems on a daily basis.
Marketing, and communication, we believe, is also a part of daily life.


What Are We Best At

Insight Mining.

We believe that the best ideas are a result of good habit: sound observation.

Understanding how communication works (and what doesn’t work!) That’s where we mine consumer insights from.

Big-brand experience. Cross category learning. Knowing what makes the audience tick.

Big Storytelling.

Cracking the big ideas, the concepts.

The brand strategy. The creative strategy.

With a streak of madness.

Because disruption is key in this noisy age .

It doesn't get simpler, really.

A lot is said/emphasised about 360/surround campaigns.

But we believe 360/surround is a piece- of-cake once the big idea has been cracked.


madness is on

Beyond clever, there’s room for candour. And integrity.

Beyond the conforming, there’s room for mavericks.

Beyond the glass cabins, there’s room for openness. And unbridled freedom.

Beyond the rights, and wrongs, there’s room for experiment.

Beyond the powerpoint(s), there’s room for observation. And common-sense.

Beyond play-safe, there’s room for risk taking.

Beyond the timid, there's room for grit. And some spine.

Beyond handling, and mathematics, there’s room for chemistry.

And beyond the serious, there’s a lot of room for fun.

And some pure madness.


The creative agency, as it ought to be.
madness is now open.
to opportunities.
to projects.
to brands/people who are willing to let their hair down a little and invest in some mad work.

Work, that works for you and your brands.